eZe Ai Solutions Ltd operates the eZe Debt Help website and is responsible for the personal information processed through the eZe Debt Help service.
eZe Ai Solutions Ltd is registered in England and Wales
under company number 17452124.
Registered Office: 9 Moorlands View, Bolton, BL3 3TN.
eZe Debt Help provides general information about debt solutions and can help you request an introduction to a debt solution provider. We do not assess which debt solution is suitable for you or make a recommendation. eZe Debt Help is not authorised by the Financial Conduct Authority to provide regulated debt advice.
Our introduction service is currently available to people living in England and Wales.
If you have any questions about this Privacy Policy or how we use your personal information, you can contact us at:
The information we collect depends on how you use the website and the information you choose to provide.
This may include:
- Your first name and last name.
- Your email address.
- Your telephone number.
- Your postcode.
- Date of Birth.
- Your approximate level of debt.
- Information about assets that may be available to repay your debts.
- The number of creditors you have.
- Your homeowner or housing status.
- Your employment status.
- Whether you have asked us to contact you as soon as possible.
- Your responses to our assessment form or criteria checker and, if made available in the future, eZe AI Agent.
- Records showing that you acknowledged the availability of free debt advice and our referral fee or commission disclosure.
- Information contained in supporting documents you choose to upload, such as proof of income, recent bank statements, creditor or debt statements, proof of housing costs and photo identification.
- Information you provide when contacting us or corresponding with us.
- Records relating to an introduction made through eZe Debt Help and information about the progress or outcome of that introduction where this is provided to us.
When you visit the website, we may collect technical and attribution information that helps us understand how you reached eZe Debt Help, operate the service and understand how enquiries are generated.
This may include:
- Website session identifiers.
- Referring website or URL.
- Landing page and landing path.
- UTM source, medium, campaign, term and content.
- Google advertising click identifiers such as gclid.
- Microsoft advertising click identifiers such as msclkid.
- Acquisition source and acquisition medium.
- Introducer or referral identifiers.
Our use of cookies and similar browser technologies is explained separately in our Cookie Policy.
We may use your personal information to:
- Receive and process your enquiry.
- Respond to you or arrange a callback where requested.
- Provide general information about debt solutions and the eZe Debt Help introduction service.
- Determine whether your enquiry meets the criteria used for our introduction service.
- If eZe AI Agent is made available in the future, process and retain answers you provide through it as part of your enquiry record.
- Make an introduction to a provider where you have requested this and the introduction criteria are met.
- Send relevant information and supporting documents to the provider or introducer where applicable.
- Maintain records of enquiries, acknowledgements, introductions and communications.
- Record the progress or outcome of an introduction where that information is provided to us.
- Prevent fraudulent, abusive or automated submissions.
- Understand website acquisition and referral sources.
- Monitor and improve the quality, security and operation of our services.
- Handle complaints and protect our legitimate legal and business interests.
- Meet legal, regulatory, accounting and compliance obligations.
We do not use the information collected through eZe Debt Help to determine which debt solution is suitable for you or to make a personal recommendation.
The lawful basis we use depends on why we are processing your information.
- Responding to your enquiry, callback request and requested introduction: we process information where you have asked us to take steps in response to your request and, where applicable, because it is necessary for our legitimate interests in operating our information and introduction service.
- Referral and introduction administration: we may rely on our legitimate interests in administering requested introductions, maintaining appropriate records and managing our relationships with providers and introducers.
- Supporting documents: we process documents you voluntarily provide only for the purpose for which they are requested, such as supporting information about your income, debts, housing costs or identity in connection with your enquiry or requested introduction.
- Website attribution, service security and fraud prevention: we may rely on our legitimate interests in understanding the source of enquiries, operating our service securely and preventing misuse.
- Service quality and administration: we may rely on our legitimate interests in reviewing and improving our service, maintaining appropriate records and dealing with operational issues.
- Complaints, legal claims and compliance: processing may be necessary for our legitimate interests in establishing, exercising or defending legal claims or because we are required to comply with a legal obligation.
- Optional marketing: where marketing consent is required, we will rely on your consent. You may withdraw that consent at any time.
Where we rely on legitimate interests, we consider whether those interests are overridden by your rights and interests.
Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.
Information about your debts, income, expenditure and other financial circumstances can be sensitive, but financial information is not automatically special category personal data under data protection law.
eZe Debt Help does not require information about your health, disability, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric information, sex life or sexual orientation as part of our introduction criteria.
Please do not provide medical, health or other special category information when using our service unless we specifically ask you to do so for a clearly stated purpose.
Documents you choose to provide are used only for the purpose for which they are requested, such as supporting information about your income, debts, housing costs or identity. We do not use those documents to identify or infer health conditions, disabilities, political opinions, religious beliefs or other special category characteristics.
Special category information is not used to determine whether you meet our introduction criteria and is not used to select, rank or recommend a debt solution.
If a document or communication contains special category information that is not required for the purpose for which it was provided, we will not use that information for our introduction criteria and will seek to minimise or remove unnecessary information where reasonably practicable.
Where appropriate to your enquiry and the service you have requested, we may share relevant information with:
- the introducer associated with your enquiry;
- a debt solution provider or professional adviser where you have requested an introduction;
- organisations providing hosting, email, communications, document processing or other technology services to us;
- professional advisers such as accountants, legal advisers or compliance advisers where required; and
- law enforcement, regulators, courts or other authorities where disclosure is required or permitted by law.
Where we make an introduction, information relevant to your enquiry may be provided to the recipient so that it can contact you and assess the services or debt solutions it may be able to provide. The recipient is responsible for its own assessment and for explaining how it will use your personal information.
eZe Debt Help's initial information and introduction service is free. eZe Ai Solutions Ltd may receive a referral fee or commission from a provider following an introduction. The provider will explain any fees for its debt solution before you decide whether to proceed.
We do not sell personal information as a standalone data product. However, our introduction service may involve sharing your information with a provider for the purpose of an introduction, and eZe Ai Solutions Ltd may receive remuneration following that introduction as explained above.
After submitting an assessment, you may be asked to upload supporting documents in connection with your enquiry or requested introduction.
Where supporting documents are required for your enquiry, we will explain what documents are needed. Your enquiry will not be completed and passed to the provider until the required documents have been supplied.
The documents we may request include proof of income, recent bank statements, creditor or debt statements, proof of housing costs and photo identification.
Uploaded documents may contain financial and other personal information. We use them only for the purpose for which they are requested and may securely forward relevant documents to the appropriate introducer or provider in connection with your requested introduction.
We do not request supporting documents for the purpose of identifying health conditions, disabilities, political opinions, religious beliefs or other special category characteristics, and we do not use such characteristics as part of our introduction criteria.
Supporting documents held by eZe Debt Help will normally be removed from our systems within 90 days after successful onward delivery unless there is a documented legal, regulatory, contractual, complaint or compliance reason requiring longer retention.
A provider receiving a document is responsible for its own copy and will retain it in accordance with its own privacy notice and retention requirements.
We keep personal information only for as long as it is reasonably necessary for the purpose for which it was collected, including where necessary to meet legal, regulatory, contractual, accounting, complaint, audit or dispute-resolution requirements.
Our normal retention approach is:
- Enquiries that do not progress: enquiry, assessment and associated communication information will normally be deleted or anonymised within approximately 12 months after the last meaningful interaction unless there is a documented reason requiring longer retention.
- Supporting documents: documents held by eZe Debt Help will normally be removed within 90 days after successful onward delivery unless there is a documented reason requiring longer retention.
- Introductions that result in a debt solution: where an introduction results in you entering into an IVA, DRO or DMP, we may retain the records we need relating to the enquiry, introduction, acknowledgements, communications and resulting debt solution for the duration of that debt solution.
- Records required after a debt solution ends: certain records may be retained for an appropriate period after the debt solution has ended where this is necessary for legal, regulatory, contractual, accounting, complaint, audit or dispute-resolution purposes.
- Complaints, legal and compliance records: records may be retained for up to six years from the relevant event or last meaningful interaction where this is necessary for legal, complaint, audit or compliance purposes.
- Marketing: where you have separately agreed to receive marketing, relevant information may be retained until you withdraw your consent or we determine that it is no longer appropriate to retain it.
- Suppression records: minimal information may be retained where necessary to ensure that an opt-out or marketing suppression request continues to be respected.
The provider administering an IVA, DRO or DMP is responsible for its own case records and retention periods. Its privacy notice will explain how long it keeps your personal information.
We periodically review retained information and may delete or anonymise it earlier where it is no longer required.
Current status: The eZe AI Agent is not currently available on the eZe Debt Help website. It will remain disabled unless and until the service has completed the required privacy, security and compliance review before activation.
If made available in the future, eZe AI Agent would provide an alternative way for you to provide information and answer questions used as part of our introduction service.
eZe AI Agent would provide general information and ask questions used for our introduction service. It would not provide regulated debt advice, recommend a debt solution or assess which debt solution is suitable for you.
eZe AI Agent does not use voice functionality and does not record or store audio or video of you.
If the eZe AI Agent is made available in the future, we may collect the personal and financial information you provide in response to its questions, together with your contact details. Your answers are stored as part of the record of your enquiry.
We use this information to operate the introduction service, determine whether your enquiry meets our introduction criteria, maintain an appropriate record of your enquiry and, where applicable, make an introduction to a provider.
Information you provide through eZe AI Agent is not used to train artificial intelligence models.
Access to the database containing information collected through eZe AI Agent is restricted to authorised personnel within eZe Ai Solutions Ltd.
eZe AI Agent and its database are hosted using SmarterASP.NET infrastructure located in Europe. Hosting providers may process information on our behalf for the purpose of providing and securing the hosting infrastructure.
Personal information collected through eZe AI Agent is retained in accordance with the retention periods described in section 9 of this Privacy Policy.
You do not have to use eZe AI Agent. You can use our standard enquiry form instead.
Our website and associated data are hosted using SmarterASP.NET infrastructure located in Europe.
Some of our other technology or service providers may process personal information outside the United Kingdom.
Where personal information is transferred outside the United Kingdom, we will ensure that an appropriate transfer mechanism or safeguard required by applicable data protection law is used.
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
Access to personal information is restricted to people and service providers who require access for legitimate business, legal or operational purposes.
Depending on the circumstances and the lawful basis used for processing, you may have rights including:
- The right to access your personal information.
- The right to correct inaccurate information.
- The right to request deletion of information.
- The right to restrict certain processing.
- The right to object to certain processing.
- The right to data portability in applicable circumstances.
- The right to withdraw consent where processing is based on consent.
These rights are not absolute and may depend on the circumstances and applicable law.
To exercise a data protection right, email:
Our criteria checker may use information you provide to determine whether your enquiry meets the criteria used for our introduction service. If eZe AI Agent is made available in the future, it may also use information you provide for this purpose.
A result from the criteria checker or, if made available in the future, eZe AI Agent relates only to eZe Debt Help's introduction criteria. It is not regulated debt advice, a personal recommendation, confirmation of eligibility for a debt solution or a determination that a particular debt solution is suitable for you.
Failing to meet our introduction criteria does not mean that you are not eligible for debt help or that other debt solutions or services are unavailable to you.
A provider is responsible for carrying out its own assessment before providing regulated debt advice or determining whether a particular debt solution may be suitable for you.
If you have a concern about how we have used your personal information, please contact us first at:
You also have the right to complain to the Information Commissioner's Office, the UK's independent data protection regulator.
Visit the Information Commissioner's Office website for further information.
We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements or how we process personal information.
When we make material changes, we will update the "Last updated" date shown at the top of this page.
For privacy enquiries or requests relating to your personal information, contact:
eZe Ai Solutions Ltd
Email:
info@ezedebthelp.co.uk
Registered Office: 9 Moorlands View, Bolton, BL3 3TN